Every 0-to-1 journey begins with a single decision that determines everything else: how does your product grow? Most founders skip this. They hire an agency, run some ads, post content, attend events. Nothing compounds.
The answer isn't more activity. It's the right motion.
We instrument your trial funnel from first click to first value. Trigger-based email sequences that fire on product behavior, not calendar days. In-product messaging at exact friction points. Referral mechanics baked into the product flow. SEO content targeting searches your ICP makes before they know you exist. The goal: signup to paying, without a single sales conversation.
We build the full enterprise pipeline. Account-based targeting lists mapped to your ICP by industry, headcount, and buying signals. Multi-touch outbound sequences that warm before they ask. Executive-level content that positions your founder as the authority in the room. Events and dinners where trust is built off the record. Enablement collateral your sales team can actually use.
We build the intellectual infrastructure around your product. A named category with a crisp definition. A flagship research report your ICP will forward to their team. A content engine that teaches the problem before it sells the solution. A speaking circuit that puts your founder on stages where the decision-makers are. We make your company the place people go to understand the space.
We are operators who have each been part of multiple 0-to-1 journeys. We embed as your growth team, not consultants who advise but a team that executes. We pick the motion, build the channels, and run everything end-to-end, backed by battle-tested AI agents running 24/7. We do not just grow you. We build the capability inside your team, the right AI systems and the right hires, so you grow beyond the need for COSTPRICE into something extraordinary.
We work at cost price because our incentive is your growth story, not your retainer.
This cohort is the first time we've offered this at scale. We've run this journey for 8 companies in 7 years. Now we're systematising the playbook — bringing in SMEs, the AI tools we've built, and the pattern recognition we've developed — to grow 21 companies from zero to one.
We are selective. We take founders who have PMF, not promises.
We audit your product, your ICP, your competitive position, and your existing signals — what got you your first customers, and why. We answer the motion question. We build the full GTM strategy and execution calendar. The first two months are the most expensive to get wrong, so we charge upfront for them. Everything else is built on this.
Strategy goes live. The channels we prioritised now have campaigns, sequences, and measurement in place. We run weekly feedback loops with your founding team. Monthly full-transparency reviews — what's working, what isn't, and what we're changing. Nothing waits for a quarterly report.
By month seven we have real data. We know which channels convert at your CAC. We know your buyer's language better than your competitors do. We double down on what works and cut what doesn't — with conviction, not hesitation.
By now, you own the playbook. The pipeline is built, the team is trained, the channels are set. We hand over cleanly — no dependency, no lock-in. If the opportunity demands more, we extend on the same terms.
A VP of Marketing costs $180–220k per year, and joins with no 0-1 playbook. COSTPRICE is your entire growth team. Operators who've been here before. For less than a single mid-level hire.
How it compares
| In-house | Agency | COSTPRICE | |
|---|---|---|---|
| Annual cost | $400k+ | $180k+ | $50k |
| Experience | Variable | Account mgr | Serial 0–1 operators |
| Incentive | Salary | Retainer size | Your growth |
| Spend markup | None | 15–20% | Zero |
| Time to start | 3–6 months | 2–4 weeks | Day one |
Applications reviewed within 5 business days.