Most founders open with the problem. It puts prospects on the defensive. The pitch that closes starts with a shift in the world, one that makes your prospect choose sides before you ever mention your product.
Most founders open their pitch the same way.
They name the problem.
“Companies struggle with X.” “Teams waste hours on Y.” “The current solution for Z is broken.”
I used to think this was the right move. Clear problem, clear solution. Logical progression.
19 spots in the cohort. Applications open now.